The NBA uses the company Akami Technologies, Inc. to provide their website, NBA.com, with a distributed computing platform for global Internet content and application delivery. Since they have started working with Akamai NBA.com viewer traffic has grown considerably. It has grown because users of the website can access the content on the website quicker and with little error now that the NBA is using Akamai servers around the world. Before Akamai, users of NBA.com would have difficulty loading videos and images and would become frustrated and start using other sports websites to get their information. The NBA was losing users to competitive websites who offered better service. Now with Akamai’s help they are back in the game and can compete with other rival sports websites.
It would seem that the NBA’s overall strategy would be to gain the most amount of users possible for their website to insure that their services and products are more widely used around the world then other competitive sites. They have a broad market scope and need the help of Akamai to achieve their overall goal of having the best running website with quick loading of images and videos to keep users coming back to them for their sports news needs.
Fans will continue to come back to NBA.com if they are all experiencing the same level of service from the website and receiving the same experience that everyone else is having. Otherwise they will feel less important and that their needs are not being meet the same as others and will then take their business elsewhere.
Also, other franchise owners are able to build, manage, and distribute their own information on the NBA platform which provides users with a more broad scope of services available out there for them to use. Since they already trust in NBA.com any other recommended franchise by them would also benefit from their trust and will gain business through them but at the same time remain their own organization with their own content.
Akamai is a partner to the NBA website. They work together to provide users with the same experience when they go to the website to watch videos of basketball games. They have a strong strategic ecosystem that helps them put out a service that basketball fans are looking for and will find at the NBA.com site and will continue to come back for.
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