Net Neutrality:Neutral Networks Work

No I am not in favor of network neutrality. Users that download, upload, and stream content should be charged more for their usage from their ISP. They should have different pricing options for people that merely send emails, and browse the internet briefly. To me it only seems fare.  You should be charged for how much you use not on how much you can use.

The FCC is qualified to regulate contracts and relationships between businesses concerning network neutrality.  One of those regulations is called the zero-price regulation, which Lawrence Lessig states that he is not in favor of.  The second one is zero discriminatory surcharges, Lessig is for this and believes that this is where the FCC should start and it should modify this clear principle in light of a very clear target.

I believe that each company should have the right to practice zero discriminatory surcharges. If this is how they wish to do business and provide for its customers then they should have the right to do so.

In terms of congestion pricing that some major cities have adopted to be able to enter into a city during daylight hours when traffic is high and also to regulate the demand by businesses for electricity I don’t think the Internet should have to pay such a fee.  The Internet is something that is used continuously and always has a high traffic time so there wouldn’t really be a block of time to put this price on.

At a business stand point, if the success of my business depended on millions of people being able to stream my videos on demand that I would be more inclined to be in favor of net neutrality since my business profit would depend on it.

Competing on Global Delivery

The NBA uses the company Akami Technologies, Inc. to provide their website, NBA.com, with a distributed computing platform for global Internet content and application delivery.  Since they have started working with Akamai NBA.com viewer traffic has grown considerably.  It has grown because users of the website can access the content on the website quicker and with little error now that the NBA is using Akamai servers around the world.  Before Akamai, users of NBA.com would have difficulty loading videos and images and would become frustrated and start using other sports websites to get their information.  The NBA was losing users to competitive websites who offered better service. Now with Akamai’s help they are back in the game and can compete with other rival sports websites.

It would seem that the NBA’s overall strategy would be to gain the most amount of users possible for their website to insure that their services and products are more widely used around the world then other competitive sites. They have a broad market scope and need the help of Akamai to achieve their overall goal of having the best running website with quick loading of images and videos to keep users coming back to them for their sports news needs.

Fans will continue to come back to NBA.com if they are all experiencing the same level of service from the website and receiving the same experience that everyone else is having.  Otherwise they will feel less important and that their needs are not being meet the same as others and will then take their business elsewhere.

Also, other franchise owners are able to build, manage, and distribute their own information on the NBA platform which provides users with a more broad scope of services available out there for them to use.  Since they already trust in NBA.com any other recommended franchise by them would also benefit from their trust and will gain business through them but at the same time remain their own organization with their own content.

Akamai is a partner to the NBA website. They work together to provide users with the same experience when they go to the website to watch videos of basketball games. They have a strong strategic ecosystem that helps them put out a service that basketball fans are looking for and will find at the NBA.com site and will continue to come back for.